Pasarela

International technology direction studio.
Design, strategy and development of digital systems. Madrid & worldwide

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Between an organisation and people lies a distance

It is made of code, interfaces, data and decisions that are almost never seen. Pasarela works within that distance.

We are an international
technology direction studio.

We design and build digital products for teams, brands and institutions.
And when an organisation has no one to lead its technology, we take on that role from within, so that it can focus on its mission.

Disciplines
Strategy, design, development, evolution.
Materials
Cross-device applications, internal platforms, process automation, integration between tools, artificial intelligence.
Place
Madrid & worldwide.

Three ways of working

  1. Consulting session

    A one-to-one session to present an idea or a project and clear up questions.

    One-to-one session. Fixed price: €100 + VAT.

  2. Custom product

    Design and development of digital products made for each organisation.

    Free assessment session. Tailored pricing.

  3. Ongoing technology direction

    Leading an organisation's technology, from within.

    Free assessment session. Monthly fee.

Someone is on the other side

Before exchanging a single piece of data, two machines greet and recognise each other. Between people it is the same. Every project crosses four spans, and in all of them there is someone on the other side who listens, tells things as they are and doesn't disappear.

Four spans. Each one rests on the one before.

Understand

Getting to know the organisation, what it needs and the people who make it work.

Listening
Before proposing anything: what the business lives on, who holds it up, what values it stands for.
Input data
People and what matters to them count as much as the figures.

Decide

Analysing and starting with the points of greatest impact, the ones to tackle first.

Integrity
What gets recommended is what is needed: what the organisation really needs and can take on.
Tailoring
Every organisation has its own context. There are no universal solutions.

Implement

Building, testing with the team and adjusting until it works day to day.

Delegation
The team can focus on its core work while the project is being developed.

Support

Staying alongside to maintain what has been built, improve it and take the next steps.

Low latency
We keep communication fluid and fast with everyone involved.
Initiative
Improving what exists, proposing what is missing, renegotiating a contract with a vendor.

Under every interface there is a city nobody visits

Servers, queues, permissions, backups, credentials, logs. It runs at night, almost nobody looks at it, and everything that can be seen depends on it. Leading an organisation's technology means taking charge of that city.

Four pieces from the archive.

Full archive: 10 pieces
World Health Organization, Mental Health Review

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World Health Organization

Mental Health Review

Assessing mental health in 28 countries of the European Union.

40,000 healthcare workers in the study

Open piece
Young Change Agents, Entrepreneurial Learning Hub

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Young Change Agents

Entrepreneurial Learning Hub

Social entrepreneurship training for young people in Australia and New Zealand.

12,000 students trained

Open piece
Lookiero, Fashion Magazines

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Lookiero

Fashion Magazines

The fashion magazines of Europe's leading online personal shopping brand.

9 countries

Open piece
PRH International, Reporting System

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PRH International

Reporting System

A reporting system for a school present in 35 countries.

35 countries

Open piece

A well-made tool becomes invisible

It becomes part of whoever uses it: of their memory, their gestures, what they decide. This browser is already inside.

Window
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Density
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Cores
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Language
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Time zone
—
Pointer
—

None of this leaves this page.

Your starting point

Eight possible states of an organisation. Mark the ones that are true for you, and we'll show you where to start.

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All bits at zero. No data, no route.

Projects and collaborations

hello@pasarela.tech

To contact us use the address above, or WhatsApp: +34 644 63 25 23.
There is also a place to compose a message.